Last Updated: January 31, 2019
Types of Information Collected When You Visit our Websites and When You Use the Syniti Services
You are free to explore our Websites without providing any Personal Information about yourself. However, when visiting our Websites, we do collect your Personal Information when you request certain information, like a white paper, or when you register for an event, like a webinar. In addition, we collect certain Host Information and Usage Information.
Use of Host and Usage Information. We also collect and record Host Information and Usage Information, such as the features and functionality of the Websites and the Syniti Services that you access, as well as the frequency with which you access certain features and functionality and other attributes regarding how you use (or don’t use) the Websites and the Syniti Services. We use this information in order to operate, improve, and optimize the Websites and the Syniti Services, as well as generate leads for our sales and marketing teams. We may also use Host Information and Usage Information alone or in combination with your Personal Information to provide you with personalized information about Syniti.
Use of Your Information for Marketing Purposes.
- We will use your email address to communicate with you only for the limited purposes of permitting our sales and marketing team to inform you of product-related events and the promotion of the Syniti products, services and activities. Please see “Opting Out and Unsubscribing” if you do not want to receive these emails.
- Depending on your email settings, Syniti may occasionally send notification emails about changes in the Syniti Services, new features, requests for feedback, important policy changes, or offer customer support. We also send marketing emails. If you would like to unsubscribe from marketing emails, there is an unsubscribe link located at the bottom of each of the marketing emails we send you.
- Our emails might contain a pixel tag, which is a small, clear image that can tell us whether or not you have opened an email and what your IP address is. We use this pixel tag to make our email more effective for you and to make sure we’re not sending you unwanted email. If you prefer not to receive pixel tags, please unsubscribe from marketing emails.
- We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out (Please see “Opting Out and Unsubscribing”). Please note this does not opt you out of being served ads. You will continue to receive generic ads.
Use of Information When Accessing and Using the Syniti Services — Required Information and Optional Information
In some cases, we cannot deliver the Syniti Services without collecting and recording certain types of your Personal Information, Host Information and Usage Information (the “Required Information”). In other cases, the collection and usage of that information assists us in optimizing the user experience as well as to assist us in improving the Syniti Services (the “Optional Information”). You can choose to opt out of allowing us to collect Optional Information as described below however this may prevent you from benefiting from some elements of the Syniti Services.
Required Information — Registration and Authentication Information. As a customer and user of the Syniti Services, our customers and their users establish user accounts with Syniti in order to access certain Syniti Services. When you sign up to use Syniti Services, we collect Personal Information about you, including your name and email address (“Registration Information”), in addition to a password (“Authentication Information”).
Required Information — User-Generated Information. We collect and retain Personal Information and other information you upload, provide, or create while using the Syniti Services (“User-Generated Information”). In the normal course of using the Syniti Services, you may input electronic data into Syniti’s systems. The use of information collected through the Syniti Services shall be limited to the purpose of providing the Syniti Services. Syniti may access your data for the purposes of providing the Syniti Services, preventing or addressing service or technical problems, responding to support issues, responding to your or your employer’s instructions or as may be required by law, and in accordance with the relevant agreement between your employer and Syniti.
Required Information — Audit Information. We record and log all changes made by a user to our customer’s data when accessing Syniti Services. The reason to record and log these changes is to be able to provide our customers with a complete historical record about their data and its evolution. This audit information could include your name, the date and time you made a change to a record and the specifics of the change itself.
Optional Information — Host and Usage Information. Our servers automatically record Host Information and Usage Information. We use Host Information and Usage Information to understand how the Syniti Services are used, to diagnose problems, to respond to customer support requests, to conduct analytics and aggregate statistical analysis, and to improve the Syniti Services and other Syniti products and services. We also use and share the Host Information and your Usage Information with our sales and marketing personnel in order to generate leads and conduct marketing campaigns.
If you do not wish to allow us to record and/or share any Optional Information as specified above, you can opt-out by making that selection in your ENTOTA User Profile or by sending an email with your name and email address to firstname.lastname@example.org with the subject “ENTOTA Host and Usage Information”. Please also see “Opting Out and Unsubscribing” below.
Cookies are commonly used, automated data collection tools comprised of a small text file that are copied to your computer (hard disk) or device from our web server when you visit Syniti’s Websites, when you use and access the Syniti Services, or when you open certain HTML-formatted emails.
Together with our third-party partners, we use “cookies,” web beacons, pixel tags, scripts or other similar technologies to help personalize your experiences with Syniti. In addition, these technologies permit us to do the following:
- analyze trends and collect statistics regarding Website usage and the usage of the Syniti Services;
- administer the Websites and/or the Syniti Services;
- tailor information presented to you based on your browsing preferences, such as language and geographical region;
- track visitors’ and users’ movements around our Website and the Syniti Services to better understand features of the Website and/or the Syniti Services that are used more frequently than others;
- gather demographic information about our visitors, users and customers;
- ensure that users can stay logged into the Syniti Service until he/she affirmatively decides to log out; and
- improve the performance and efficiency of the Websites and the Syniti Services.
These technologies store Required Information and Optional Information, and we only use these technologies using transport encryption.
Opting Out and Unsubscribing
Reviewing, Correcting and Removing Your Personal Information. Upon request Syniti will provide you with information about whether we hold any of your Personal Information. If you provide us with your Personal Information, you have the following rights with respect to that information:
- To review the user information that you have supplied to us;
- To request that we correct any errors, outdated information, or omissions in user information that you have supplied to us;
- To request that your user information not be used to contact you;
- To request that your user information be removed from any solicitation list that we use;
- To request that your user information be deleted from our records; and
- To opt out of being solicited by Syniti.
Each promotional email from Syniti or from our third-party service providers includes instructions on how you can unsubscribe from future promotional emails from Syniti. You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our emails.
With respect to data that we collect when you use and access any Syniti products or services, we retain your data (including your Personal Information) according to the timeframes set forth in the relevant agreements with our customers or for as long as needed to provide services to you and your employer. Syniti will retain this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
To exercise any of these rights or if you have any other question, please contact us at email@example.com or by mail to Syniti, LLC, 75 Perseverance Way, Hyannis, MA 02601, Attention: Privacy. We will respond to your request to change, correct, or delete your information within a reasonable timeframe (usually within sixty (60) days).
Our Acceptable Use Policy applies to us and to our customers and, among other things, requires the inclusion in every marketing email sent an “opt-out” mechanism and other required information.
There are different ways you can prevent tracking of your online activity. One of them is setting a preference in your browser that alerts websites you visit that you do not want them to collect certain information about you or the way you interact with that website. This is referred to as a Do-Not-Track (“DNT”) signal.
Please note that our websites may not recognize or take action in response to DNT signals from web browsers. At this time, there is no universally accepted standard for what a company should do when a DNT signal is detected. In the event a final standard is established, we will assess how to appropriately respond to these signals.
Transfer of Personal Information
We do not sell or rent your Personal Information to third parties for marketing purposes unless you have granted us permission to do so. We may transfer personal information to companies that help us provide the Syniti Services or companies that assist us in tracking and collecting the Host Information and the Usage Information. We may share your Personal Information within Syniti and its affiliated companies and with third party service providers for purposes of data processing or storage.
We may also share your Personal Information with business partners, service vendors, authorized third-party agents or contractors in order to provide a requested Product or transaction, including processing orders, processing credit card transactions, hosting websites, hosting event and seminar registration and providing customer support. We only provide these third parties with the minimum amount of Personal Information necessary to complete/utilize the requested Product or transaction, and the third parties are not permitted to use your Personal Information except for limited purpose of completing/providing the requested Product or transaction.
Responding to Legal Process
As required by law, Syniti may respond to subpoenas, court orders, or similar legal process by disclosing your Personal Information and other related information, if necessary; We also may choose to establish or exercise our legal rights or defend against legal claims.
Syniti may collect and possibly share Personal Information and any other additional information available to us in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Syniti’s terms of service, or as otherwise required by law.
Syniti is committed to protecting the Personal Information you share with us. We utilize a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Information from unauthorized access, use or disclosure.
When we transfer information over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.
We recommend you to take every precaution in protecting your Personal Information when you are on the Internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords, and make sure you use a secure browser.
If you have any questions about the security of your personal information, you can contact us at firstname.lastname@example.org.
EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Statement
Syniti anticipates its participation in, and complies with, the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield. Syniti is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield List.
Syniti is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and any subsequent transfers to a third party acting as an agent on its behalf. Syniti complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Syniti expects to be subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Syniti may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://www.jamsadr.com/eu-us-privacy-shield.
Under certain conditions, more fully described on the Privacy Shield website https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
Questions or Comments?
Syniti Holdings, LLC
Attention: Privacy Officer
75 Perseverance Way
Hyannis, MA 02601
To Unsubscribe From Our Communications. You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our emails, or by sending us postal mail to Syniti, LLC 75 Perseverance Way Hyannis, MA 02601, Attention: Privacy. Customers cannot opt out of receiving transactional emails related to their product or account with us.
Syniti may amend this privacy statement from time to time, and at any time. Your continued use of the Syniti website or Products after any change will signify and confirm your assent to those changes.
“Host Information” means certain information about your computer, browser, and systems that we collect when you access the Websites or the Syniti Services, including your IP address along the network path, operating system type and version, and browser type, client version, the MAC address of your internet connection MAC address, and geographical location.
“Personal Information” is any information about a visitor to our Websites or a user of the Syniti Services (on behalf of our customers) that we collect or you submit that could, alone or together with other information, personally identify you. Information such as your name, a user name and password, an email address, physical address, phone number, a company name, and a photograph are examples of “Personal Information.” Personal Information can also include information about any transactions, both free and paid, that you enter into on the Websites, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information that we acquire from third party service providers.
“Usage Information” means the information we record about your usage of, and interactions with, the Websites or the Syniti Services, including actions taken, date and time, frequency, duration, quantity, quality, network connectivity, and performance information related to logins, clicks, and other feature usage information.