Value Added Resellers


Technology Partners

System Integrators

Become a Partner

Let’s build a partnership for growth together.

Sign up to inquire about a partnership with BackOffice Associates. We look forward to working with you.

Partner With Syniti


The latest of what is going on with Syniti.

About Syniti

Who are we.

Leadership Team

Our team.



Join our team of talented, energetic, bright, and ambitious employees.

Specialized Sales Executive – Singapore

Syniti, formerly BackOffice Associates, was founded to solve business’ complex data challenges, bringing synergy between data and business, delivering confidence and progress along clients’ business transformation journey. Through a combination of unique data expertise, services, and intelligent software leveraging artificial intelligence and machine learning, we help clients manage their data journey from data conversion to data quality, data archival and replication, master data management, analytics, information governance, and data strategy.

Utilizing the market’s top data specialists, validated industry knowledge and proven methodologies, Syniti has led thousands of successful data journey projects for Forbes Global 2000 organizations. SAP resells Advance Data Migration and Information Steward Accelerator by BackOffice Associates as SAP Solution Extensions.

Syniti is a purpose-driven company. “We’re embracing the future together as one – with our employees, clients and partners – accelerating global and human progress, one data challenge at a time.”

Headquartered in Boston, MA, Syniti operates in 25 countries around the globe.

Position Summary

The Specialised Sales Executive (SSE) is a quota carrying role focussing on identifying and qualifying opportunities for new business and driving revenue that includes software sales with Order booking as a key measurement criterion.The position offers a great deal of variety, autonomy and scope to drive business with potential for high reward. 

Primary Responsibilities

  • Prospect, develop and close new business while ensuring we have satisfied and referenceable customers
  • Sell a complete solution of software, services and support to ensure customer success
  • Establish yourself as a valued member of the broader SAP sales team through collaboration and understand their internal working mechanisms
  • Manage complex sales-cycles and effectively present our value proposition
  • Demonstrate in-depth knowledge of Syniti products, accounts, competitors and industry trends
  • Track progress against the business and revenue plan by documenting specific activities, owners and timeframes to support goals and strategies
  • Be proactive in understanding customer needs, the industry vertical, priorities, challenges, constraints and market trends
  • Post-sale, communicate the business requirements to project and implementation team to ensure a smooth transition
  • Maintain opportunity information in CRM and be accountable for accurate sales forecasts and sales performance reviews
  • Participate in meetings, trainings and conferences scheduled individually and for the sales team


  • Experience in the sales arena with more than 5 years proven track record of quota attainment experience in data management engagements -preferably in areas of SAP
  • Strong Pre-sales or technical background to understand SAP products/software
  • Hunter’s instinct –surgical deal qualification, control over deal and effective deal closure
  • Proven direct sales experience; software sales/service preferred (Large Enterprise)
  • Ability to work with ease in a complex environment with multiple stakeholders
  • Contacts with industry decision makers including customers, Partners (SAP/Infor) and System Integrators (IBM, Accenture, Deloitte, EY)
  • Ability to travel in and out of state within territory or outside of territory based on company need
  • Goal oriented, with a track record of overachievement (President’s Club, Rep of the Year, etc.)
  • Excellent time management skills and sound approach to qualify opportunities
  • Detail-oriented in negotiating contracts and terms
  • Excellent communications skills –verbal and written

Syniti offers a generous benefits package that includes medical, long term disability, life insurance and a paid time off program.

If you are interested in this or any one of the exciting career opportunities at Syniti®, please send your resume to Priya.Nagananda@Syniti.com