FrieslandCampina's SAP Transformation: 90–95% Fewer Errors and 50% Faster Throughput
Embedded data quality controls and governance across its SAP landscape reduces data quality errors and cuts end-to-end throughput times by more than 50%, accelerating operations across procurement, manufacturing, and sales.
Company Background
With over €14Bin revenue, FrieslandCampina is a global dairy cooperative, owned by over 15,000 member farmers in the Netherlands, Belgium, and Germany. One of the world’s largest dairy companies, FrieslandCampina has branches in 31 countries and exports to more than 100 countries worldwide.
Driving Master Data Management in Food & Beverage
“Coming from half a million to 23,000 [data quality errors], we’re talking about roughly 90-95% improvement. End-to-end throughput times were cut in half – a 50% improvement coming from days and weeks and now we’re measuring in hours ahead.”
Lenno Maris, Global Director of Enterprise Data & Authorizations at FrieslandCampina
Project Background
Solving 500,000+ SAP Data Quality Errors to Accelerate Time-to-Market
FrieslandCampina needed a partner capable of delivering much more than simply a data migration or governance tool. They needed a solution to continuously identify, correct, and maintain quality data at scale, whilst delivering an exceptional customer experience. “I needed to have a supporting partner and supporting solution that could maintain and govern all of the data objects that effectively unlock that transaction”, explained Maris.
Maris recognized Syniti as the only partner who could embed data quality into the business processes, enabling faster go-to market. Traditional solutions only focused on core master data records, overlooking the complete picture, such as transactional data used in manufacturing and procurement.
"I needed to have a supporting partner and supporting solution that could maintain and govern all of the data objects that effectively unlock that transaction.”
Why Syniti
Embedding Data Quality into SAP Business Processes for End-to-End Governance
Together, FrieslandCampina and Syniti implemented a data quality program that:
- Automated validation rules to prevent errors at the point of entry
- Cleansed and standardized existing records across all business functions
- Applied governance workflows to enforce ongoing compliance
- Increased the number of quality checkpoints to proactively detect issues before they impacted the business
"Coming from half a million to 23,000 [data quality errors], we’re talking about roughly 90-95% improvement. End-to-end throughput times were cut in half - a 50% improvement coming from days and weeks and now we’re measuring in hours ahead.”
Results
90–95% Fewer Data Errors and 50% Faster Throughput Across the Supply Chain
Together, FrieslandCampina and Syniti co-developed and pioneered a solution, enabling quality master data to be leveraged throughout the entire business process. As a result, SAP master data is no longer a bottleneck at FrieslandCampina when executing functional processes and the business can have confidence in the accuracy of the data throughout each step of the process. Initially working with over half a million data quality errors, FrieslandCampina has realized a 95% improvement in data quality since partnering with Syniti, whilst increasing the amount of data quality measuring points. By implementing Syniti’s data quality solution and combining automated validation rules, cleansing workflows, and continuous monitoring—the company reduced data errors by 90–95% and cut throughput times in half.
End-to-end throughput times, previously measuring in days or even weeks, have been cut in half, resulting in a significant business impact throughout the entire process.
- Reduced data quality errors by 95%
- Over 50% improvement in end-to-end throughput times – reducing cycle times from weeks to hours
- Improved trust in data completeness and correctness across procurement, manufacturing, and sales
- Sustained data quality through continuous monitoring and applied governance rules
The team at FrieslandCampina can have confidence and trust in the quality of their SAP data throughout the business. Partnering with Syniti to leverage accurate, validated data enables FrieslandCampina to effectively procure, manufacture, sell, and orchestrate with confidence-transforming data from a liability to a strategic business asset.