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Master Data Management Tool

Ignite business growth by optimizing your enterprise data management.

When it comes to data related to your employees, customers, suppliers, materials, and key financial indicators, there is no room for error. Syniti’s master data management (MDM) software tools drive measurable business value for your organization every step of the way.

MDM Monitoring
Peer Reviewed

Verified by Gartner

Strong Data Management Software. One of the best data management software. Personally, me and my team are very happy with the product. We are using Syniti for data management in the cloud also.”

– Analyst in the Retail Industry

Driving Better Business Outcomes: How to Fuel Your MDM Strategy
Domain Expertise

Delivering on the promise of master data for over 25 years

Imagine a tool that provides you with all the visibility, business, and data intelligence you need to prioritize and execute on projects that deliver ROI at every stage of your master data execution.

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Industry-leading data quality

Start with AI-driven data matching and de-duplication. Add in hundreds of qualified data quality reports and dashboards. Top things off with an integrated data intelligence suite and you'll have the clarity to see what others cannot.

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Crowdsourced master data

Every data stakeholder – from business users to IT, to executives to data stewards – can work together in the Syniti Knowledge Platform. Monitor efforts and outcomes, automatically initiate remediation workflows, and direct projects to the appropriate data owners.

Data Matching and Deduplication
Scalable and connected

Typical Syniti master data project scopes consist of dozens of systems, millions of records, and thousands of validations. With connectors to over 200 systems and applications, Syniti is equipped to support all your data needs.

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Managed and stewarded

From workflow monitoring to user group performance to full audit capabilities, you can expect all the tools and functionality you need to manage and steward your data.

5 in 5 FAQs – Master Data Management (MDM) Edition
Key Benefits

Stop worrying if you can trust your master data.


Full support for multiple MDM implementation styles means you focus on delivering positive business outcomes and driving ROI.


With trustworthy data, you can work on increasing productivity, improving working capital, decreasing cost-of-goods-sold, and delivering faster time to market.


Start by fixing a business process, tackle a business domain or a country, or address Customer 360 enterprise-wide. Syniti software meets you where you're at and supports and accelerates your larger MDM journey.


With a full data intelligence suite integrated across the entire Syniti Knowledge Platform (SKP), you'll enjoy real-time visibility into your project details, data quality metrics, and compliance issues.

Use Cases

Best-Practices Driven

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Everything you need to accelerate master data success

Drive your master data journey with industry-leading AI/ML-enhanced software, embedded best practices, and the expertise and partnerships you need you to succeed.

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Jumpstart your master data management strategy

Defining your MDM plans? Data Jumpstart is a fast, cloud-based data assessment sprint. In just 3 weeks, Data Jumpstart gives you a clear picture of your master data landscape, identifies new data-driven business opportunities, and builds your business case for master data.

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Execute on your preferred approach

Focused on Customer 360? Tackling master data from a process perspective (like order-to-cash or procure-to-pay)? Syniti delivers the flexibility to accelerate your time-to-value regardless of your implementation style.

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Deliver with confidence

Our 100% data-focused services team provides institutional knowledge garnered from years of experience that de-risks traditional data management methods. Working with Syniti or our global partners (such as IBM, Deloitte, or Genpact), you can turn risk into opportunity.

Ready to get started?

Schedule a time with our master data management (MDM) experts to discuss how Syniti can support your project.