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Syniti Promotes Kevin Campbell to Chief Executive Officer

Retiring CEO David Booth to Remain Advisor to the Company

McLean, VA — February 6, 2019 — BackOffice Associates, a global leader in solutions that solve enterprises’ most complex data transformation challenges, announced today its Board of Directors has appointed the company’s current President of Global Consulting and Services Kevin Campbell as Chief Executive Officer.  BackOffice Associates is a portfolio company of Bridge Growth Partners, LLC, a growth-oriented private equity firm that targets investments in the technology and technology services sectors.

Campbell has an unblemished track record in driving growth at scale. Prior to joining BackOffice Associates in April 2018, Campbell was COO of Oscar Insurance Corporation and oversaw the company’s growth, more than tripling its membership during his 18-month tenure.  Campbell was also Group Chief Executive Officer at Accenture where he drove double-digit growth at several of its multi-billion-dollar business units.

“I am often asked why I joined BackOffice Associates. My reasons are simple – the attractive data management market space, our Global 2000 customer list and our people including our outstanding leadership team and its Board of Directors,” said Campbell. “As the newly appointed CEO, I am committed to our customers, partners, and employees. Our purpose is to solve the world’s most complex data challenges, one byte at a time.”

Bill Green, Chairman of the Board and former CEO and Chairman of Accenture, said, “I have personally witnessed Kevin serve as an outstanding leader during his tenure at Accenture. The Board and I are thrilled to have Kevin at the helm as he guides BackOffice Associates through the next phase of growth and global expansion.”

David Booth, who is retiring as CEO, will continue to serve as an advisor to the business. “After more than seven years as CEO, I am confident that this is the right time to hand the reins to Kevin who is uniquely qualified to steer BackOffice on a fast track in the data management industry. I wish Kevin and the company every success.”

About BackOffice Associates
BackOffice Associates solves complex enterprise data transformation challenges by combining data expertise, intelligent software and packaged solution accelerators to yield certain and superior business outcomes. The company’s software applies automation and guidance infused by AI and machine learning technologies to data migration, data quality, analytics, master data management, metadata management, and information governance initiatives. Utilizing the market’s top data specialists, validated industry knowledge and proven methodologies, BackOffice Associates has led thousands of successful data transformation projects including for more than 200 Forbes Global 2000 organizations. SAP resells BackOffice Associates’ key data migration and quality solutions as SAP Solution Extensions. Founded in 1996, the company is headquartered in the greater Boston area and employs 800+ data specialists in 25 offices across the globe. To learn more, please visit