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Driving Governance as Bridgestone Shifts Gears & Rolls into S/4

Bridgestone

Driving Governance as Bridgestone Shifts Gears & Rolls into S/4

Bridgestone logo

 

About the Company

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies, and advanced mobility solutions.

Project Background

With ambitions to remove silos and consolidate their ECC system into one SAP S/4HANA system across 26 European countries, Bridgestone embarked on a massive business transformation endeavor. Leveraging S/4 HANA technologies and enabled with quality data due to Syniti’s Data First approach, Bridgestone was able to fully leverage and rapidly realize the value of their investments and newly designed business processes.

Earlier attempts at a “Big Bang” Go-Live had not gone as planned, resulting in as little as 10% master data loading during prior test cycles. Giving themselves one more year, Bridgestone had to shift gears quickly, this time focusing on trusted partnerships and experienced leaders to define a repeatable migration strategy that put quality first.

The existing systems in place suffered from siloed data and outdated data prep processes, all operating independently. Bridgestone aimed for a more comprehensive solution to help drive business transformation across their operations and boost efficiency and scalability.

With only nine months remaining until their planned 2024 go-live, Bridgestone reached out to Syniti as their trusted data partner, leveraging our experienced resources to right the ship and provide reliable, quality data, along with guidance towards a “Boring Go-Live®”. Once engaging with Syniti, Bridgestone immediately noted the domain expertise; problems with data were no longer a critical concern.

“As soon as Syniti’s experts came in, people immediately noticed the difference,” said Astrid Rahn, CFO at Bridgestone EMEA. “Putting our Data First was the game-changer needed to enable our Business Transformation to a single, trusted source of truth.

“As soon as Syniti’s experts came in, people immediately noticed the difference. Putting our Data First was the game-changer needed to enable our Business Transformation to a single, trusted source of truth.”

Astrid Rahn
CFO at Bridgestone EMEA

Implementation Highlights

To accelerate their transformation to SAP S/4HANA and their consequent business transformation, Bridgestone enlisted Syniti’s trusted data migration and data quality services and solutions.

“Syniti was critical in helping us re-align our approach to managing our data in this ambitious transformation effort,” explained Bart Kerkhofs, CIO and VP of IT at Bridgestone EMEA. “We had an ‘Aha!’ moment and admitted that we couldn’t do it alone – we needed to invest in the experts and make systemic changes to achieve our timeline and critical business goals.”

Using a previously installed version of Syniti Knowledge Platform, Syniti consultants were quickly able to re-align the setup and design, leading to 99% successful data loads in their first attempted load cycle a few weeks later.

Capitalizing on that success, Bridgestone turned to Syniti for guidance on improved data quality, excited to define a repeatable process fit for their specific business requirements. With Syniti, Bridgestone was able to implement highly customized operational processes and solutions to support the creation and distribution of data cleansing reports. This was instrumental in ensuring their S/4 operations would be able to utilize quality data from day one. Luckily, much of this data governance effort was able to be re-purposed for the ongoing S/4 data journey.

In addition to data migration and data quality expertise, Bridgestone relied on Syniti resources to consolidate and guide the technical cutover process, integrating tightly with business cutover and ensuring a smooth cutover experience.“Syniti delivered. They created and orchestrated a technical cutover plan, maintained ‘green’ status throughout all of cutover, and greatly mitigated strain on the team,” said Kerkhofs.

"Syniti has proven they can do hard things. Syniti’s credibility was already established, and we knew we could trust the Data First approach with the implementation. We knew they’d figure it out."

Bart Kerkhofs
CIO and VP of IT, Bridgestone EMEA

Results

Syniti’s team of expert consultants not only facilitated incredible data migration results and orchestrated a tight cutover, leading to an on-time Boring Go-Live, but they also ensured an ongoing data quality process, enabling tighter data governance and improving transparency for significantly more visibility across the business.

By leveraging S/4HANA and SAP’s new data structures, Syniti was able to put Bridgestone in a better position to take full advantage of their newly transformed operating model. Bridgestone is now poised for future automations, leveraging their quality data and removing the need to manually review and approve all data issues when identified.

“Syniti has proven they can do hard things. Syniti’s credibility was already established, and we knew we could trust the Data First approach with the implementation,” said Kerkhofs. “We knew they’d figure it out.”

Why Syniti

Through collaboration with Syniti, Bridgestone successfully navigated the complexities of a Big Bang migration of SAP ECC to SAP S/4HANA, transforming their operations and positioning themselves for continued growth, automation, and innovation within the automotive industry.

Working closely with Bridgestone resources and other Partners, the Syniti team were able to achieve incredible results: Typically, an arduous, if not painful process in any data migration, inventory reconciliation is critical to a company’s financials and audibility. Syniti was able to help Bridgestone establish stock traceability, reconciling inventory to within 0.001% variance.

“Reconciling inventory to this fine a degree was unexpected, it was incredible,” said Rahn. Syniti’s support extended beyond implementation, providing Bridgestone with ongoing hyper-care and stabilization, ensuring sustained success and readiness for future endeavors.

“This didn’t just transform the data, it transformed the way that we were doing business,” said Rahn. “By putting Data First, Syniti has helped future-proof our business and streamline our operations. Thank you to everyone at Syniti who made this journey an easier one!”

The team successfully completed one of the biggest transformation projects in Bridgestone EMEA’s history. The project helped upscale Bridgestone’s digital capabilities and empower business users through the upgrade of their ERP software to SAP S/4 HANA.

“This didn't just transform the data, it transformed the way that we were doing business. By putting Data First, Syniti has helped future-proof our business and streamline our operations.”

Astrid Rahn
CFO at Bridgestone EMEA