FrieslandCampina
Master Data Management Transformation Drives Competitive Advantage, Improves Data Quality
Faster go-to-market
95% reduction in data quality errors
50% improved throughput times
Company Background
With over €14Bin revenue, FrieslandCampina is a global dairy cooperative, owned by over 15,000 member farmers in the Netherlands, Belgium, and Germany. One of the world’s largest dairy companies, FrieslandCampina has branches in 31 countries and exports to more than 100 countries worldwide.
Driving Master Data Management in Food & Beverage
“Coming from half a million to 23,000 [data quality errors], we’re talking about roughly 90-95% improvement. End-to-end throughput times were cut in half – a 50% improvement coming from days and weeks and now we’re measuring in hours ahead.”
Lenno Maris, Global Director of Enterprise Data & Authorizations at FrieslandCampina
Project Background
FrieslandCampina recognizes the importance of master data in bringing products to market faster than their competitors. Lenno Maris, FrieslandCampina’s Global Director of Master Data, envisioned a Master Data Management (MDM) program that could support the entire end-to-end business process. Many MDM solutions focus only on the primary master data foundation (Customers, Vendors, and Materials), but Maris’s vision was much bigger; he wished to put in place an MDM solution that controlled the data for the entire business process, end-to-end, including data capturing in manufacturing, sales and procurement, not traditionally found in an MDM program.
"I needed to have a supporting partner and supporting solution that could maintain and govern all of the data objects that effectively unlock that transaction.”
Why Syniti
FrieslandCampina was searching for a solution capable of managing all these data points simultaneously and at scale, whilst delivering an exceptional customer experience. “I needed to have a supporting partner and supporting solution that could maintain and govern all of the data objects that effectively unlock that transaction”, explained Maris.
Maris needed a partner who could help him realize his vision of delivering a faster go-to market solution. None of the MDM solution providers he had spoken with were talking about the kind of end-to-end enablement of master data, including the transactional process – except Syniti.
"Coming from half a million to 23,000 [data quality errors], we’re talking about roughly 90-95% improvement. End-to-end throughput times were cut in half - a 50% improvement coming from days and weeks and now we’re measuring in hours ahead.”
Results
FrieslandCampina and Syniti have collaborated since 2018 to realize the vision of an end-to-end master data management experience. Together, we have co-developed and pioneered the MDM solution, opening up data to be leveraged throughout the entire business process.
As a result, SAP end-to-end master data is no longer a bottleneck at FrieslandCampina when executing functional processes and the business can have confidence in the accuracy of the data throughout each step of the process. Initially working with over half a million data quality errors, FrieslandCampina has realized a 95% improvement in data quality since partnering with Syniti, whilst increasing the amount of data quality measuring points.
End-to-end throughput times, previously measuring in days or even weeks, have been cut in half, resulting in a significant business impact throughout the entire process.
- Decreased data quality errors by 95%
- At least 50% improvement in end-to-end throughput times
- Improved trust in data completeness and correctness
The team at FrieslandCampina can have confidence and trust in the quality of their SAP data throughout the business process. Partnering with Syniti to leverage accurate data has enabled FrieslandCampina to effectively procure, manufacture, sell, and orchestrate realizing Maris’s vision of an end-to-end master data solution.