Skip to Main Content
Syniti Logo
Zespri website pods home


FrieslandCampina Partners with Syniti to Drive Competitive Advantage with Trusted Data

FrieslandCampina 1024x638 1


FrieslandCampina recognizes the importance of master data in bringing products to market faster than their competitors.  Lenno Maris, FrieslandCampina’s Global Director of Master Data, envisioned a Master Data Management (MDM) program that could support the entire end-to-end business process.  Many MDM solutions focus only on the primary master data foundation (Customers, Vendors, and Materials), but Maris’s vision was much bigger; he wished to put in place an MDM solution that controlled the data for the entire business process, end-to-end, including data capturing in manufacturing, sales and procurement, not traditionally found in an MDM program.


Customer Success Video

Driving Innovation with FrieslandCampina

Why Syniti

FrieslandCampina was searching for a solution capable of managing all these data points simultaneously and at scale, whilst delivering an exceptional customer experience.  “I needed to have a supporting partner and supporting solution that could maintain and govern all of the data objects that effectively unlock that transaction”, explained Maris.

Maris needed a partner who could help him realize his vision of delivering a faster go-to market solution.  None of the MDM solution providers he had spoken with were talking about the kind of end-to-end enablement of master data, including the transactional process – except Syniti.



"In order to do so, I needed to have a supporting partner and supporting solution that could maintain and govern all of the data objects that effectively unlock that transaction.”

Lenno Maris
Global Director of Enterprise Data & Authorizations at FrieslandCampina


FrieslandCampina and Syniti have collaborated since 2018 to realize the vision of an end-to-end master data management experience.  Together, we have co-developed and pioneered the MDM solution, opening up data to be leveraged throughout the entire business process.

As a result, SAP end-to-end master data is no longer a bottleneck at FrieslandCampina when executing functional processes and the business can have confidence in the accuracy of the data throughout each step of the process.  Initially working with over half a million data quality errors, FrieslandCampina has realized a 95% improvement in data quality since partnering with Syniti, whilst increasing the amount of data quality measuring points.

End-to-end throughput times, previously measuring in days or even weeks, have been cut in half, resulting in a significant business impact throughout the entire process.

  • Decreased data quality errors by 95%
  • At least 50% improvement in end-to-end throughput times
  • Improved trust in data completeness and correctness

The team at FrieslandCampina can have confidence and trust in the quality of their SAP data throughout the business process.  Partnering with Syniti to leverage accurate data has enabled FrieslandCampina to effectively procure, manufacture, sell, and orchestrate realizing Maris’s vision of an end-to-end master data solution.