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M&A, Data Migration

Global Media Analytics Organization Success Story

Accelerating the speed and accuracy of multiple, ongoing M&A data migration transitions.


A market research firm operating on SAP in over 90 countries needed help with its data quality framework as a result of multiple mergers and acquisitions. With 43,000 global employees, four active acquisitions, and three acquisitions pending, the company needed to quickly assimilate its data to get better data quality outcomes. The company’s current processes for data migration were highly labor- and spreadsheet-intensive–and further complicated by country-specific regulation and compliance issues. Leadership believed that they were spending millions of dollars more than necessary on data migrations, experiencing missed synergies, impacting new employees, and ultimately getting poor data quality.

Imagery GlobalMediaAnalyticsResearchOrg


Leveraging the Syniti Knowledge Platform (SKP), the organization was able to meet an aggressive timeline to upload data, create validations, and deploy a repeatable, reusable, best-practices-driven data migration strategy. At the same time, the company leveraged Syniti’s data quality tools and capabilities to identify challenges that had built up over time as a result of multiple acquisitions.


In its first data migration and integration scenario, the company used SKP to save more than 15% compared to previous efforts. As the internal team continues to adopt this data strategy, they expect that number to rise to 30%, up to as a high as 50%. Additionally, the company identified several major data errors: missing fields, invalid characters, and broken relationships. As a result of these key insights, the company has created a data cleanup center of excellence to address issues that have limited the business over time. Finally, the master data governance team identified and removed over 70,000 invalid or duplicate customer records within SAP, eliminating weeks of painstaking manual effort. Additionally, the project reduced the number of software and transaction licenses need, resulting in significant cost savings.