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Asia Pacific organisations have stronger data governance and management than global counterparts: Syniti and HFS Research study reveals

Data management is a CEO-level issue for organisations in Singapore and Australia, according to new research by HFS Research and Syniti

Singapore, 8 June 2023 – New research conducted by HFS Research in conjunction with Syniti, a global leader in enterprise data management, showcases strength of data governance and management of organisations in Singapore and Australia, which exceeds its global counterparts. Overall, the study reveals that while data is a clear focus are for C-level executives, there are still organisational disconnects in terms of execution—survey respondents still struggle with usable data.

The study, Perception Isn’t Always Reality: The Case for More Effective Data Management, surveyed more than 300 senior level executives at mid-to-large size enterprises across the globe. Asia Pacific respondents came from Singapore and Australia.

The report provides valuable insight into key data trends across the globe, and how Asia Pacific fares globally when it comes to data. Key findings include:

1. More chief executive officers are setting the organisation’s data objectives, in comparison to chief digital or data officers

Asia Pacific Findings: For majority of the companies in Singapore and Australia, the chief executive officer is setting the data objectives (58%), but the chief digital and data officers are owning them (60%).
Global Findings: The chief executive officer sets the data objectives for 46% of companies and owns the data objectives for 35% of the companies. The chief data and digital officers play a smaller role in the overall management of data objectives.

2. Most organisations have a centralised, company-wide data management strategy

Asia Pacific Findings: 70% of respondents have fully implemented data management and 90% have a centralised company-wide data management strategy.
Global Findings:  Globally, 73% of companies have implemented a centralised company-wide data management strategy.

3. Cross-functional, centralised governance is accelerating

Asia Pacific Findings: 60% of respondents in Singapore and Australia have a governance office or team that supports cross-functional data governance, and 46% have a proactive governance model.
Global Findings: 44% of companies globally have a governance office or team that supports cross-functional data governance, while 19% of companies are still in the process of defining their governance framework.

4. Usable data remains a challenge

Asia Pacific Findings: 58% of respondents said that up to 50% of their data was bad or not consumable.
Global Findings: While 80% of respondents said they trust their data, the same group said only 60% of the data is actually usable.


The findings of the report reveal that Singapore and Australia together are leading the charge when it comes to overall data management and governance, which are more centralised in comparison to global counterparts. This may be a function of the chief executive officer setting the data objectives and more involvement by the chief digital or data officers.

At the same time, however, challenges prevail—in particular, data quality and usable data. In Asia Pacific, one of the reasons cited for bad data includes inconsistent taxonomy in different operations. Globally, respondents cited a lack of governance and monitoring as the main factors to blame for bad data.

The good news is that nearly all respondents realise the value of data quality in driving business outcomes. Overall, 95% of executives believe that their companies would be more competitive, more innovative, and able to make faster decisions if their data quality were two times better—and data management is crucial to getting to this point. We can therefore expect a greater focus on more effective data management to enable success.

Gary Chua, Managing Director, Asia Pacific & Japan, said, “Rapid digitalisation has created a proliferation of data, and businesses still struggle to connect their data management to business outcomes. The good thing is that the C-suite is responding to calls to implement clear governance and data strategies. Organisations in Singapore and Australia are model examples, with stronger data governance and overall management globally. At Syniti, we are committed to helping companies realise the most value and maximise the opportunities of their greatest resource: data.”

Read the full study, Perception Isn’t Always Reality: The Case for More Effective Data Management, here.

About Syniti

Syniti solves the world’s most complex data challenges by uniquely combining intelligent, AI-driven software and vast data expertise to yield certain and superior business outcomes. For over 25 years, Syniti has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage. Syniti’s silo-free enterprise data management platform supports data migration, data quality, data replication, master data management, analytics, data governance, and data strategy in a single, unified solution. Syniti is a portfolio company of private equity firm Bridge Growth Partners LLC. Read more at

About HFS Research

HFS is a unique analyst organization that combines deep visionary expertise with rapid demand-side analysis of the Global 2000. Its outlook for the future is admired across the global technology and business operations industries. Its analysts are respected for their no-nonsense insights based on demand-side data and engagements with industry practitioners. HFS Research introduced the world to terms such as “RPA” (Robotic Process Automation) in 2012 and more recently, the HFS OneOffice™. The HFS mission is to provide visionary insight into the major innovations impacting business operations such as Automation, Artificial Intelligence, Blockchain, Internet of Things, Digital Business Models and Smart Analytics. Read more about HFS and our initiatives on or follow @HFSResearch.