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Best Data Matching Tool for CRMs

Tackle duplicates no other solution can handle

example common salesforce data issues

Stop paying the price for unmatched and duplicate CRM data

IBM estimates that 20-40% of customer profiles or records are duplicates leading to higher costs, reputational risks and lost business.  To eliminate this problem, we’ve connected the world’s best data matching engine and the world’s leading CRM.

The Complexity of Name Matching
Unparalleled Capabilities

Speed, Accuracy & Scale

Experience the fastest, most accurate way to achieve and maintain matched and de-duped data in sales and marketing systems, enterprise-wide.

Syniti Data Matching is the only matching and deduplication solution designed and built specifically for the errors and inconsistencies present in contact data.



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Whether you’re dealing with a few thousand records or more than a billion, Syniti Data Matching scales effortlessly without compromising on speed

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AI-driven configuration

Purpose-built for contact data, AI self-configures based on the nature of your data and the focal point of your matching

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No Preprocessing

Automatically standardizes and normalizes your data, meaning preprocessing is no longer a time-consuming barrier to results

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Direct connectivity

Log into your CRM through Syniti Data Matching, select the data you want to process and get going out-of-the-box

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Streamline Collaboration

Powerful workflow engine enables users to easily create, save, share and execute workflows with little to no training required

CRM Matching Use Cases

Eliminate Data Decay in Customer & Marketing Data

Tackle your most important data matching problems and ignite growth.

According to Forrester, 21% of every marketing dollar has been wasted due to poor data.  Eliminate duplicate accounts, clarify your view of your customers and improve customer experience and outcomes.

Can you tell instantly if a new data record is already a customer or prospect? With Syniti Data Matching, you can be confident that your data is accurate and that your messaging and communication is informed and appropriate.

In acquisition mode?  With Syniti, when you merge discreet CRM’s into a single instance you can identify shared accounts and contacts, recognize potential opportunities, and align sales attribution in minutes, not weeks or months.

When data is duplicated and unmatched, it becomes difficult to track the buyer’s journey from lead to opportunity to revenue resulting in inconsistent reporting and revenue attribution.  Execute with confidence, knowing that every lead, prospect, opportunity and customer is unique and accurate.

Key Benefits

Eliminate the duplicate problem in CRM, enterprise-wide

According to Dun and Bradstreet, 19% of businesses have lost a customer by using inaccurate or incomplete information.

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No Preprocessing

Utilizing purpose-built AI, Syniti Data Matching configures itself based on the nature of your data and the focal point of your matching.

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Complete Control

Syniti Data Matching includes a collection of features and tools that make complex data matching as easy as pressing a button by bringing together the world's most advanced matching engine with a user interface forged in simplicity.

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Built for Speed

In-memory processing is significantly faster than competing solutions that rely on sluggish disk storage. Multi-threaded Processing enables many functions to process concurrently making much more efficient use of available hardware.

Ready to get started?

Take the next step to transform data quality from a risk into an opportunity.

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