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Syniti Celebrates 1st Anniversary of Brand Transformation

This progression marks a milestone in the company’s legacy as a global leader in digital transformation and data management.

Boston, MA, May 15, 2020 – Syniti, a global data solution provider, announced the 1st anniversary of the organization’s award-winning brand evolution from BackOffice Associates to Syniti. This progression marks a milestone in the company’s legacy as a global leader in digital transformation and data management. The company’s re-branding effort was part of its growth strategy led by CEO Kevin Campbell, who was named on February 6, 2019.


“When we were founded as an organization, our name reflected what we did,” said Kevin Campbell, Syniti CEO. “But our brand shift reflects our shift as a company to an enterprise that helps clients use data as a strategic asset via modern, industry-leading guidance, products and thought leadership. Thanks to our partners, our innovative solutions and a talented and skilled workforce, we’ve accomplished far more than anyone could have imagined in our first year as Syniti.”


Over the last 365 days, Syniti delivered 314 successful data and transformational GO-Lives for enterprises around the world through its industry-leading software and trusted services. The company also added 126 new customers during the same period, accelerating it’s growth as a consistent strategic data advisor and partner for large enterprises globally.


Other major milestones included the launch of the Syniti Knowledge Platform™ — the industry’s first knowledge-based cloud solution designed to optimize, guide, reuse and unlock knowledge stored within data. It also expanded its Solution Extension with SAP with the introduction of SAP Advanced Data Migration, by Syniti, Cloud Edition™ and the Syniti Data Replication 9.6 software solution. The company increased its global industry expertise and developed cloud-based Rapid Response Solutions to help enterprises manage risk during the COVID-19 pandemic.


“Syniti has an uncompromising will and proven success in solving the world’s most complex data challenges for global enterprises,” said Alok Singh, Chief Executive Officer, Bridge Growth Partners, LP. “We are engaged in every facet of modern transformation using data and will continue to have a focus on transforming companies and industries around the world.”


“The re-naming and re-branding of the company was a bold move, with full support of the Board and the entire company and ultimately paved the way for our growth and global transformation,” said Zarina Stanford, Syniti Chief Marketing Officer. “Beyond modernizing the promise and purpose of our brand, the remarkable 8-week re-branding sprint served as a unifying internal and external driver to further propel the company’s growth, our core values and culture. It is a pride that all of us Synizens share today.”


Syniti received seven Transform Awards for its rebranding effort, from BackOffice Associates to Syniti. Transform Magazine’s global Transform Awards recognize best practices in corporate product and global brand development work, with categories that focus on strategy, execution, content, and evaluation. For more information about Syniti and it’s rebranding, view Syniti’s Brand Reveal and the brand’s first 365 days videos.